FRAAS – The Scarf Company has added four new points of sale at Frankfurt Airport (FRA).
Available at travel retailer Tripidi’s shops (three airside, one landside), the FRAAS range spans products for the home and family such as pots, writing utensils and other lifestyle accessories.
In addition to FRA, the supplier’s multi-channel concept is run by Tripidi at Munich and Vienna Airports.
Beyond FRAAS’ fashion accessories such as scarves, stoles and ponchos, the FRAAS travel retail concept features airport-ready, fireproof merchandise carriers, seasonal marketing campaigns, weekly bestseller restocking and staff training.
Jennifer Noelle, Managing Partner of Tripidi, said: “After working with FRAAS on our POS at Vienna Airport, we were very pleased with the results. So it made sense to place this successful brand in Frankfurt as well.”
Christian Rührschneck, Sales Director at FRAAS, added: “We are very pleased that we were able to convince Tripidi with our service and performance. To open four points of sale at once at one of the top 10 airports in the world is a great moment for us. It proves that you can also achieve impressive results with a niche product in travel retail.”