Scarf Company Fraas has secured a global listing with Dufry and is working on further projects with Heinemann and Lagardère Travel Retail following a successful TFWA World Exhibition in Cannes
The company, which showcased its new Zodiac range at the show, reported a 15% year-on-year increase in the number of visitors to the stand at the exhibition. Its Zodiac Wheel of Fortune scarf promotion was also a big hit among buyers and visitors.
Christian Ruehrschneck, Head of Travel Retail commented: “We are delighted to have had such a successful time at the TFWA World Exhibition in Cannes. This is the biggest opportunity of the year for us and we always go in with high expectations, but Fraas has performed beyond all our hopes.
“We were thrilled to welcome visitors from 24 countries to our stand and the reaction to our engaging Wheel of Fortune promotion was excellent to see. We enjoyed productive and exciting discussions with industry partners, both old and new and are looking forward to those coming to fruition in the very near future.”
FIRST POS PROJECT
After securing a global listing with Dufry at the show, Fraas is now working with Dufry on the first point of sale project at Stockholm Arlanda International Airport. Fraas is also negotiating with Lagardère Travel Retail for two point of sale projects and has been approached by Harding Retail to become part of their retail offer on cruise ships.
Ruehrschneck added: “With our inflight and cruise business with Heinemann and our new discussions with Dufry, Lagardère and Harding, Fraas is making great headway in all three major sectors of the travel retail market.
“This is a demonstration of how perfect this brand is for travel retail. Our products are not just incredibly stylish and made to the highest quality, but they are also the perfect items for travellers from across the globe.”
During TFWA Cannes, the Fraas team discussed the potential for new points of sale at airports with retailers around the world, including in Turkey, India, Jordan and the United Arab Emirates.
According to Frass, which is looking to expand its Asian inflight operation and to continue its existing European listings, the industry was inspired by its Zodiac Wheel of Fortune promotion. This allowed visitors to spin a wheel featuring all the signs of the Zodiac. If they landed on their own sign, participants would win the corresponding scarf from the range.