Frankfurt Airport Retail (FAR), a joint venture between Gebr. Heinemann and the airport operator Fraport, can now call itself an ‘Habanos Specialist’ for its store in the airport’s Terminal 2; the first and only airport shop in Germany to achieve this status.

“We’re proud to meet the high standards of Habanos as a selected partner in its international network of specialists,”says Dirk Mörchen, Managing Director of Frankfurt Airport Retail.

“The seal is a clear symbol of excellence for our customers and reflects the passion, expertise and dedication with which we sell high quality tobacco products in our shop.”

Interestingly, Heinemann says that Cuban cigars are most popular among travellers from Southeast Asia, who account for the majority of cigar sales made by Frankfurt Airport Retail.

TOP-SELLERS IN AN ‘EXQUISITE SETTING’

Heinemann says that Habanos awards its seal to retailers who ‘stand out from the competition’ in the premium tobacco sector by presenting a ‘particularly wide selection of Cuban cigars in an excellent setting’.

The 16sq m walk-in humidor with the ‘Habanos Specialist’ seal is located in Terminal 2, (Non- Schengen).

“Retailers have to meet various requirements,” adds the retailer.”They need an exquisite shop with a suitable humidor; their members of staff have to be specially trained; over 50 percent of their premium cigars have to be Habanos; and the rest of their assortment has to complement the Habanos, including top-sellers from their respective country.”

According to Heinemann, Habanos rewards its certified retailers with benefits like special training courses, inclusion on the Habanos website and a purchase option for new products, rarities and special launches.

Dirk Mörchen (Managing Director FAR), Georg Fuhrmann (Managing Director FAR), Christoph Puszkar (Head of Marketing PR 5th Avenue*), Marion Korngiebel (Category Manager FAR), Ino Mühlmann (Sales Director 5th Avenue*), Dajana Schönemann (Terminal Manager FAR) and Hülya Cim (Buyer Tobacco Gebr. Heinemann) celebrate the official presentation of the ‘Habanos Specialist’ certificate.

Thanks to the quality seal, passengers at Frankfurt Airport can now enjoy a wide range of products, excellent service and significantly improved availability. “Especially when poor harvests lead to a shortage of high-quality products, the seal allows us to keep offering our customers the best Habanos”, explains Georg Fuhrmann, Managing Director of Frankfurt Airport Retail.

The 16sq m walk-in humidor with the ‘Habanos Specialist’ seal is located in Terminal 2, (Non- Schengen). The terminal section welcomed around 3.5m departing passengers in 2018.

*5th Avenue is the official sole importer of Habanos and Mini-Cubanos in Germany.