Frankfurt Airport has launched a big spring sales promotion under the slogan ?Shop for Dolce Vita – Win an Alfa Spider? which is running until the end of May 2009.
The promotion forms part of a new focus on Italian 'savoir vivre' which is being supported the 222 shops, bars and restaurants at Frankfurt Airport.
The airport says that passengers shopping and/or dining at Frankfurt Airport can now experience la dolce vita from exclusive designer pieces to Mediterranean culinary delicacies, with the chance to win an Italian Alfa Spider Romeo billed as the top prize draw.
The sports car is being presented at several locations in Terminals 1 and 2 and besides a lottery number which could win the car, the campaign flyer also contains a wide range of shopping offers and highlights all tied into the Italian lifestyle promotion.
The promotion is also being broadly communicated via 'a large number of advertising medias' within and outside the terminals.