Frankfurt unveils major new retail look

By Administrator |

Frankfurt Airport has reopened and renamed its former ‘Skyline Arcade’ in Terminal 1 as the ‘Shopping Avenue’ after six months of refurbishment. The Shopping Avenue covers a total area of 1,445sq m of net retail

Frankfurt?s Fraport company said the avenue highlights a new concept which, for the first time, is aimed at a younger target group in the intermediate price range. The company adds that it also comprises ‘an appropriate shop and tenant mix’ while featuring completely new architecture.
‘Following an invitation to bid for the slots, some of the former tenants and a number of completely new ones were selected for Frankfurt Airport,’ said Fraport in a statement.
‘Fraport?s planners worked closely with the zed architectural office, based in Zurich, Switzerland, to develop an entirely new architectural and lighting concept. The formerly diffuse shopping area has been replaced by a clearly structured space with a fresh, dynamic and innovative ambience.
‘Differentiated lighting makes the architecture and the new shops inviting and friendly while guiding visitors. All-glass sliding store fronts provide for transparency. The floor of the shopping area consists of light-grey, matte granite, which contrasts elegantly with the adjacent walkway with its polished granite floor.
‘A special feature is an orange-coloured stripe made of a rubber-based material inlaid in the granite. It traverses the entire Shopping Avenue like a golden thread, extending invitingly into the pedestrian walkway.’
Fraport adds that the material and its colour ‘impart a modern, youthful feeling, while reinforcing the use of the colour orange at Frankfurt Airport to symbolise shopping.’
New outlets in the avenue include the first 24-hour Starbucks to open at a German airport and the first Nike store (plus-220sq m). Burresi avant garde fashion has also returned to the avenue with a new 206sq m outlet and a 180sq m ‘More & More’ outlet represents Fraport?s first retail offering which targets younger female customers.
This store also offers accessories and a collection for children. Meanwhile, ‘Bree’ is a 78.5sq m store from the ‘Made in Germany’ chain, which Fraport says is also very popular with Asian visitors. This offers ‘a broad, colourful range of leather accessories’, says Fraport. At the same time, a 60.5sq m Christ store offers what the airport describes as youthful jewellery designs and affordable watches. Christ, is a company belonging to the Douglas Group.
Last but not least the avenue also incorporates the airport?s sixteenth Relay outlet (59sq m), offering the usual books, magazines and newspapers. At presstime, Fraport said that two further outlets of K?fer?s Restaurant and Pfendt Airport Optik were scheduled to open in a matter of weeks.


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