Fraport inks strategic partnership with Lufthansa’s Miles & More platform

By Luke Barras-hill |

The integration of retailers and services expects to take place gradually in the coming years. Source: Fraport AG.

Airport operator Fraport AG has become the first fully integrated partner of Lufthansa’s ‘Miles & More’ loyalty programme at Frankfurt Airport.

The alliance forms the basis for a joint strategic expansion of the airport’s retail segment, read a statement.

The merger between Fraport and Miles & More, which co-operates with more than 300 partners globally, will enable passengers to earn and redeem loyalty miles at the airport including at its retail outlets or Fraport’s service facilities.

Using a digital co-brand service card from Miles & More and Fraport, new customers can register at Frankfurt Airport for the programme, which will gradually amalgamate a variety of shops and restaurants plus service facilities over the coming years.

Anke Giesen, Member of the Executive Board Retail and Real Estate of Fraport AG, said: “With this strategic partnership, we are establishing a world-renowned awards programme at Frankfurt Airport that enhances the customer experience and covers the entire passenger travel chain.

RETAIL POTENTIAL

“The merger increases the attractiveness of our airport as a retail location, especially because we can actively recruit Miles & More members and thus build up our own customer base. This expands our retail segment in the long term.”

Effective last month (31 January), Fraport AG is the strategic partner of Miles & More (pictured) and a co-publisher of the awards programme at Frankfurt Airport. Source: Miles & More.

Dr Oliver Schmitt, Managing Director of Miles & More and Senior Vice President Loyalty & Ancillary Services, Lufthansa Group, said: “Frankfurt Airport is the largest hub in Germany for our members.

“Through our partnership with Fraport, we are significantly optimising the customer journey at the airport and making our programme even more attractive.

“Our goal is to target additional retail potential through a more focused approach and individual offers on site and, above all, to ensure a special customer experience and increased loyalty in various areas for our members.”

Christina Foerster, Member of the Executive Board and Chief Customer Officer of Deutsche Lufthansa AG, added: “With this unique partnership, we offer our customers special incentives to become a member of the Miles & More programme as well as real added value within the triad of the brands Lufthansa, Miles & More and Fraport.

“We achieve this with personalised offers based on analysed customer needs. For us, this joint strategic development creates differentiation and raises promising retail potential with a view to a more far-reaching partnership between Lufthansa and Fraport in the future.”

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