Gebr. Heinemann has partnered with Austrian crystal and jewellery house Swarovski to open the first WonderColor airport pop-up in the EMEA region.
From July until the end of September, travellers at the location are invited to immerse themselves in a world of luminous green. The concept will then roll out to other locations.
The 15sq m WonderColor animation – which incorporates striking green tones througout – showcases a selection of Swarovski’s jewellery, watches, figurines and accessories.
The pop-up design concept reflects Swarovski’s 2021 rebrand, which featured a refresh of the company’s signature swan logo.
Vivian Lehmann, Managing Director of Heinemann at Hamburg Airport, noted: “We are very proud and happy that Heinemann in Hamburg has been selected as the first travel retail location in the EMEA region for the new WonderColor pop-up.
“The green space and colourful pieces will brighten up travellers’ airport experience this summer.”
A “spectacular” travel retail exclusive assortment
Gebr. Heinemann Director Purchasing FAWJ Jan Richter added: “In our mission statement, we have clearly stated that consumers can expect a spectacular assortment from us.
“With the new Swarovski pop-up at Hamburg Airport, we are offering them just that – a spectacular assortment that includes items unavailable in the domestic market, exclusive to travel retail.”
He added: “The selection showcases Swarovski’s artistry and savoir-faire, featuring a flutter of vibrant colours and exquisite trendy crystal formations.
“Gebr Heinemann can look back on a long-standing and trusting partnership with Swarovski, which has made this collaboration possible. Many thanks to all involved.”
Lutz Deubel, Head of Center Management at Hamburg Airport, commented: “At Hamburg Airport, we want to offer our passengers a wide variety of shopping options. Pop-up stores are a good way to present our passengers with a changing and always new range of products.
“I am all the more pleased that the new Swarovski pop-up store with its exclusive assortment optimally complements the existing range of top international brands.”