Gebr. Heinemann and Swarovski open pop-up at Hamburg Airport

By Trbusiness Editor |

Swarovski WonderColor pop-up Hamburg Airport

Swarovski’s Hamburg pop-up opens for business.

Gebr. Heinemann has partnered with Austrian crystal and jewellery house Swarovski to open the first WonderColor airport pop-up in the EMEA region.

From July until the end of September, travellers at the location are invited to immerse themselves in a world of luminous green. The concept will then roll out to other locations.

The 15sq m WonderColor animation – which incorporates striking green tones througout – showcases a selection of Swarovski’s jewellery, watches, figurines and accessories.

The pop-up design concept reflects Swarovski’s 2021 rebrand, which featured a refresh of the company’s signature swan logo.

Vivian Lehmann, Managing Director of Heinemann at Hamburg Airport, noted: “We are very proud and happy that Heinemann in Hamburg has been selected as the first travel retail location in the EMEA region for the new WonderColor pop-up.

“The green space and colourful pieces will brighten up travellers’ airport experience this summer.”

A “spectacular” travel retail exclusive assortment

Gebr. Heinemann Director Purchasing FAWJ Jan Richter added: “In our mission statement, we have clearly stated that consumers can expect a spectacular assortment from us.

“With the new Swarovski pop-up at Hamburg Airport, we are offering them just that – a spectacular assortment that includes items unavailable in the domestic market, exclusive to travel retail.”

Swarovski pop-up Hamburg Airport

The first WonderColor airport pop-up in the EMEA region showcases a selection of Swarovski travel retail exclusives, within a vivid green setting.

He added: “The selection showcases Swarovski’s artistry and savoir-faire, featuring a flutter of vibrant colours and exquisite trendy crystal formations.

“Gebr Heinemann can look back on a long-standing and trusting partnership with Swarovski, which has made this collaboration possible. Many thanks to all involved.”

Lutz Deubel, Head of Center Management at Hamburg Airport, commented: “At Hamburg Airport, we want to offer our passengers a wide variety of shopping options. Pop-up stores are a good way to present our passengers with a changing and always new range of products.

“I am all the more pleased that the new Swarovski pop-up store with its exclusive assortment optimally complements the existing range of top international brands.”

READ MORE: Heinemann snaps up shares in Travel Free s.r.o


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