Global travel retailer, Gebr Heinemann is launching what is calls ‘a contemporary’ new corporate webs site; www.gebr-heinemann.de, which, like the company’s own business aims, provides greater transparency and clarity.
“We set out to appeal equally to new clients, business partners, job applicants and journalists with interesting content on the company’s history and new developments, and remained faithful to ourselves in the process,” explains Lara Vitzthum, Head of Corporate Communications at Gebr. Heinemann.
The site has taken into account the increase of mobile users who prefer to browse the Internet via their smartphones and tablets, and has a ‘responsive design’, whereby content is flexibly adapted to the screens of different devices.
The site has two main content areas. The first is the corporate portal, which provides general facts about the company; here visitors will find useful information on Gebr. Heinemann’s history, philosophy and fields of activity.
The second area of the new site is the careers portal targeting new recruits for the Heinemann corporation. One convenient feature of the careers portal for candidates is the SAP-based e-recruiting system, which makes the application process faster and easier, and even supports mobile job searches. A separate media zone where pictures and brochures can be downloaded completes the new Internet site.
“The new web site is just the most recent example of how effectively and consistently the company has responded to changing trends and requirements throughout its 135-year history,” says Heinemann.
“Thanks to the efforts of its retail and distribution business areas, Gebr Heinemann – the only family-run business among the global players – not only leads the European market, but on a world-wide scale ranks in the top three companies in the sector.”
Today, travellers can shop in some 230 Heinemann Duty Free and Travel Value shops as well as licensed brand-label stores and concept shops at international airports and boutique stores on cruise liners and ferries. Gebr Heinemann attracted more than 30m retail customers in 2013.
Overall, the Gebr Heinemann product portfolio comprises 1,500 international brands, ranging across cosmetics and tobacco goods to wines, spirits, fashion items and accessories. The company maintains 66 subsidiaries and holding companies in 33 countries. In 2012 it generated total turnover of €2.4bn.