From April to June, Wizz Air passengers at Vienna Airport will qualify for a new buy onboard voucher scheme in partnership with Gebr Heinemann.

The ‘pioneering’ travel retail promotion allows customers shopping at Heinemann stores in Vienna airport to also benefit from a buy onboard voucher from the airline.

This is the second location at which Heinemann and Wizz Air have joined forces in this way. As reported, in March of 2018 the collaboration was launched for the first time at Budapest Airport, where it has since been run successfully three times for several months each time.

During the initial three-month test phase at Vienna Airport, each departing Wizz Air passenger who has spent a minimum of €50 in the Heinemann Duty Free & Travel Value Shop will receive a voucher for the Wizz café worth €4.50.

‘A COMMON GOAL’

For purchases of €75 or more, shoppers will receive a voucher worth €7.50. Passengers can then redeem the vouchers onboard their Wizz Air flight, choosing whatever they want from the airline’s selection of hot drinks, sandwiches, snacks, soft drinks, or alcoholic beverages.

Two Wizz Air flight attendants, Roman Koch (Managing Director of Heinemann Duty Free & Travel Value Vienna), Björn Olsson (Senior Vice President Center Management at Vienna Airport) and two Heinemann staff members are celebrating the launch of the cooperation.

The initiative aims to involve all relevant parties in the purchase process at the airport, offering passengers added value, and at the same time boosting the revenues of the cooperating partners.

“This is the first time that such a concept has incorporated an airline as a crucial component of the retail relationship and thus the possibility for it to reach passengers all the way along their travel chain,” says Heinemann.

The promotion is being advertised across all the online and offline channels of the three companies involved.

“We are all pursuing a common goal: to make the flight journey a truly pleasant experience for all passengers,” says Roman Koch, Managing Director of Heinemann Duty Free & Travel Value Vienna.

Björn Olsson, Senior Vice President Centre Management at Vienna Airport.

HEINEMANN EXPECTS ‘OUTSTANDING RESULTS’

“For us as retailers, this means remaining a driver of innovation in travel retail and continuing to surprise travellers with outstanding offers and ideas.

“The promotion thus perfectly matches our philosophy of supporting our customers at all touchpoints on their route with individually tailored services and offers. We are very proud to be carrying out this collaboration with our longstanding partner Vienna Airport and Wizz Air and expect to see outstanding results over the three-month test phase.”

“On the basis of this new form of cooperation between the airline, retailer and Vienna Airport, we generate added value for our passengers in the shopping area, and thus also enhance comfort onboard,” says Björn Olsson, Senior Vice President Centre Management at Vienna Airport.

“Wizz Air is delighted to be involved in such a pioneering initiative as the company is always looking for new innovative ways to engage savvy customers.

“Cooperation with partners opens opportunities for increasing the level of offering both before and during the flight,” says George Michalopoulos, Chief Commercial Officer of Wizz Air.

“The success of the promotion in Budapest and the outstanding on board redemption rate shows how highly our passengers have appreciated this initiative. We are supporting the trial of such cooperation in Vienna too, as it has proven to mutually benefit the parties involved.”