Glenfiddich reveals its second annual GTR-exclusive whisky release

By Benedict Evans |

276 bottles of The Glenfiddich Archive Collection American Oak Hogshead 1990 33-Year-Old have been allocated to the travel retail channel.

The second annual release from Glenfiddich’s Archive Collection has been unveiled, which showcases ten of its distillery’s rarest whiskies from over the past half-century in distributed through Gebr. Heinemann.

Glenfiddich said this series of single casks is a journey through the decades, and tell the story of Glenfiddich’s craft and character, whilst retaining the Speyside whisky maker’s core DNA.

It added the Archive Collection bears witness to the heritage and development of craftsmanship and the passing on of knowledge and experience.

“The Archive Collection is a true testament to Glenfiddich’s family values, direction and ownership – granting us the unique opportunity to release our rarest and finest casks, looking ahead at the decades to come and continuing to build and strengthen our legacy. This special addition to our portfolio presents us with the opportunity to unlock the rich and storied history of Glenfiddich,” noted Claudia Falcone, Global Brand Director of Glenfiddich.

In July 2024, a 1990 American Oak Hogshead from the collection, hand-selected by Malt Master Brian Kinsman, will be released under the portfolio exclusively for global travel retail, in partnership with Gebr. Heinemann.

Brian Kinsman, Glenfiddich Malt Master, said: “A window into the true heart and character of Glenfiddich, this American Oak Hogshead cask has been silent in its slumber for the past half century, allowing layers of flavour to build and nuances teased out as they are nurtured along their journey of maturation, and are now being awakened for the very first time to allow a taste of unrepeatable character.

On the nose, The Glenfiddich Archive Collection American Oak Hogshead 1990 33-Year-Old presents notes of buttery, creamy toffee with a surprisingly delicate flavour of rosewater, pear, sorbet and oak, and a satisfying sweet finish.”

The whisky is also available for purchase through click-and-collect via the Heinemann shop, and retails at €3,990.

276 bottles of The Glenfiddich Archive Collection American Oak Hogshead 1990 33-Year-Old have been allocated to the travel retail channel, available to purchase exclusively in Gebr. Heinemann stores in Frankfurt, Istanbul and Amsterdam Schiphol Airports.

Ruediger Stelkens, Director Purchasing Liquor, Tobacco and Confectionery at Gebr. Heinemann, said: “Our close and trusting cooperation with William Grant & Sons has consistently delivered outstanding and exclusive offers in travel retail. Now we are delighted to add in exclusivity the prestigious Glenfiddich Archive 1990 33-Year-Old to our spectacular assortment – a real gem for discerning adult shoppers and whisky collectors.”

READ MORE: Silent Pool Gin marks Avolta debut with travel retail exclusive expression

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