Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Gold reward for passengers
By Administrator |
Gebr. Heinemann is underwriting the cost of a new promotion at Frankfurt Airport where Lufthansa passengers are being given a 'gold coin' which is redeemable for E.2.00 ($2.77) against any purchase in one of its
Duty Free & Travel Value shops at the airport.
The sales promotion runs until the end of this year and aims to offer a shopping advantage for passengers to stimulate more customer traffic for the Duty Free & Travel Value shops, while also 'honouring' and 'strengthening' the airport's close partnership with its largest airline customer.
In a statement, Frankfurt Airport owner Fraport said: ‘Lufthansa is the biggest airline at Frankfurt Airport. Because many passengers consider duty free bargains a part of the air travel experience, this double shopping advantage benefits a broad customer group.’
The campaign was created by Saatchi & Saatchi on behalf of – and in cooperation with – Fraport and Gebr. Heinemann.
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