Google researches passenger habits

By Administrator |

The world?s most popular internet search engine company Google has published research based on interviews with 1,826 UK consumers into the dead time that passengers spend at airports, alongside the launch of a new service

at London Heathrow?s Terminal 1.
In a report embargoed until yesterday Google concludes that 50% of British passengers said they had nothing better to do in airport terminals than eat, drink and shop (nothing new there then?).
But at the same time, Google says that 71% of respondents said that they would like to use some of this time to find out more about the destination they were travelling to. Maps, weather forecasts, landmarks, and how to get to the city centre were all mentioned, along with some who said they would like to be able to pay their bills online at the airport.
As a result, the company has obligingly launched a new service called Google Space at LHRT1, which comprises ‘Google pods’, which travellers can use free of charge to log onto the internet, check their mail and use Google?s search engine for details on their destination.
Google Space is scheduled to run at LHRT1 until December 17 and Google staff will be on hand to offer advice and assistance to users.The passenger research was commissioned by Google and conducted by independent market research firm


TR Sustainability Week: Influential speakers revealed

TRBusiness is delighted to announce details of the speakers appearing at the third edition of...

Travel Retail Sustainability Week

TR Sustainability Week: New platform for innovator & circular-economy brands

VIDEO INTERVIEW: Dutch sales agency Brands of Style has officially launched its Travel Retail...


The Sustainability Pitch Session 2: Ferrero

Our second Sustainability Pitch comes courtesy of Ferrero – a family-owned business that is...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend