Guylian’s famous Seashells are now available in festive packaging.

Guylian is highlighting its focus on seasonal gifting with an engaging festive activation at Brussels Airport Terminal B.

The Belgian chocolate brand, famous for its chocolate Seashells, is inviting travellers to take a pause to enjoy the Christmas ambience at the exclusive Christmas activation.

Visitors can create special moments by taking ‘flying home for the holidays’ photos at the integrated photobooth and by personalising gifts with messages to loved ones.

The brand’s luxury Belgian chocolates are available in specially designed festive packaging with an elegant look and feel.

It’s the first time that the brand has dedicated an activation to a seasonal product range.

Plus, it is said to mark the beginning of a new chapter for Guylian in travel retail in 2025, emphasising the growing importance of seasonal gifting in global travel.

A close-up of the Guylian seasonal gifting activation at Brussels Airport. 

The activation is the first of many exciting travel retail initiatives to come of the course of the next year, according to the brand, which aim to capitalise on the growth of seasonal gifting in the channel.

The 2025 strategy will place engaging and interactive podiums at partner airports, not only in Guylian’s our home market Belgium, but around the world.

Guylian is carving a niche for itself in the premium chocolate category with its travel retail exclusive assortment, which is now more extensive than it has ever been.

Guylian chocolates in festive packaging.With its wide range, Guylian is able to cater to various consumer needs and is building its reputation as a go-to gifting brand suitable for a variety of occasions.

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