Halewood and Dufry Group launch travel exclusive Whitley Neill Gin at EDI

By Andrew Pentol |

Whitley-Neil-Edinburgh

The Whitley Neil Gin activation at Edinburgh Airport.

Halewood Wines & Spirits has launched a travel exclusive one litre Whitley Neill Raspberry Gin with Dufry Group at Edinburgh Airport. This latest launch means the brand has listings at all international airports served by Dufry in the United Kingdom.

Whitley Neill Raspberry Gin (43% ABV) offers the flavour of Scottish raspberries balanced with fragrant notes of juniper to create the base for a cocktail or gin and tonic.

Simon Roffe, Halewood, Managing Director Global Travel Retail explained: “As Britain settled down in the aftermath of war, the Whitley family cultivated their garden with a wonderful selection of plants which have served as the inspiration for many of Johnny Neill’s handcrafted dry gins.

‘INNOVATIVE ACTIVATION’

“Adventurous cocktail lovers and travelling consumers have really taken these superb full strength flavoured gins to their hearts — and their palates. We are confident that the latest listing of Whitley Neill Raspberry one litre with Dufry, activated with tastings across the UK stores to demonstrate its true quality, will be as successful as its predecessors.”

Allan Goodall, Dufry Product Manager, Edinburgh Airport commented: “The innovative Whitley Neill activation has been a real success so far. Consumers have really engaged with the brand and the sampling has worked well, all of which has driven sales of Whitley Neill up by 200%.”

Dufry already lists other variants of the UK’s number one premium gin brand, with the Rhubarb & Ginger and Lemongrass & Ginger products proving extremely popular with travellers.

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