The programme will focus on flagship brands such as Whitley Neill Gin.

Halewood Artisanal Spirits is set to unveil a series of airport activations for its flagship brands, Whitley Neill Gin and Dead Man’s Fingers Rum, across key UK and European locations.

The promotional programme will include Aalborg and Frankfurt Airport, alongside London Gatwick South, London Stansted, Manchester and Liverpool.

Activity begins this month with a digital pillar activation, in partnership with Avolta, in Gatwick South. This will be complemented by a themed activation in Liverpool Airport during the week of the Grand National.

Larger-scale activations in Aalborg and Frankfurt will anchor the brand’s European strategy, reflecting the growing importance of continental travel retail for Halewood’s premium artisanal portfolio.

Further activations are scheduled through May and June at Manchester and London Stansted. Manchester remains a priority location for the company, supported by ongoing terminal development and steady passenger growth.

Halewood elevates design and impact

For 2026, Halewood is introducing a refreshed activation look and feel, featuring stronger, vibrant colourways and merchandising units designed to stand out in high-traffic environments.

A central feature of the campaign will be the enhanced Lift & Learn digital experience, which allows travellers to interact with products from the Whitley Neill and Dead Man’s Fingers ranges. By placing a bottle onto a sensor-enabled display, shoppers can access tailored product and flavour information on adjacent digital screens.

Tastings will continue to play a central role, with a focus on bestsellers such as Whitley Neill Rhubarb & Ginger, alongside a curated selection of Dead Man’s Fingers expressions.

Halewood’s Eamon Prunty described the Q2 activation programme as a significant step forward in how the company engages travellers.

Halewood continues to prioritise the UK and Europe as key growth markets within global travel retail. Despite ongoing cost pressures and geopolitical uncertainly, the company expects intra-European travel to remain resilient during the summer period, underpinned by regional and short-haul trips.

Halewood Artisanal Spirits Global Travel Retail Director Eamon Prunty commented: “Our Q2 activation programme represents a significant step forward in how we engage travellers across the UK and Europe.

“We are investing in bigger, more impactful spaces such as Aalborg and Frankfurt, while continuing to strengthen our presence in key UK hubs like Manchester, Gatwick and Stansted.

“The introduction of our refreshed visual identity, combined with the Lift & Learn experience, allows us to create a more immersive and memorable interaction for shoppers. It’s about making it easier – and more exciting – for travellers to discover the breadth and quality of our range.”

He added: “With travel patterns evolving this year, we see a clear opportunity in European and regional travel…Ultimately, our ambition remains the same: to get liquid on lips, supported by bold, eye-catching executions that reflect the personality of our brands and convert interest into purchase.”

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