Cruise retailer Harding+ has extended its partnership with jewellery brand Diamanti Per Tutti, with the introduction of a debut collection onboard P&O Cruises’ Iona.
The collaboration will showcase Diamanti Per Tutti’s specialist travel retail collection Wanderlust. It will be featured within the ship’s ‘Retail Introductions’ space, which highlights new onboard brands to cruise guests.
As part of the Harding+ commitment to ‘making every cruise better’, the launch period, which runs until the end of May, will include an onboard visit by Stephanie Wilms, one of Diamanti Per Tutti’s founders.
She will give talks, meet cruise guests, and offer specialist training to the dedicated onboard Harding+ jewellery team.
Tailoring the product offer
Paul Cunningham, Harding+ Global Director of Buying, commented: “Diamanti Per Tutti is a smart, contemporary and ethical brand that has shown a real understanding not just of modern jewellery buyers’ needs, but of travel retail and cruise guests especially.
“At Harding+ we always focus on what will work for the guests of each individual cruise ship we partner with, and having a brand that shares the idea of different mindsets for different occasions is a perfect match.”
He added: “What’s particularly relevant is the alignment on our journey towards more sustainable business practices, with Diamanti Per Tutti’s conscious shopping approach and focus on the use of recycled and eco-friendly materials in products and packaging.”
Edward Verté, Co-founder and CEO of Diamanti Per Tutti noted: “We are delighted to launch Diamanti Per Tutti onboard our first P&O Cruises ship, expanding our wonderful partnership with Harding+ in close collaboration with Newmark’s travel retail team.
“Together with Paul’s team we selected a special offering of our natural diamond designer jewellery specifically targeting the stunning P&O Cruises’ Iona.”