Heathrow & the British Fashion Council launch limited-edition bag collection

By Trbusiness Editor |

Heathrow British Fashion Council NEWGEN bag collection

The tote bag collection marks 30 years of the NEWGEN initiative.

London Heathrow Airport has joined forces with the British Fashion Council (BFC), ahead of London Fashion Week (16-20 February), to create a collection of exclusive designer bags.

The line celebrates the 30th anniversary of the BFC NEWGEN initiative, which has nurtured and promoted emerging fashion talent since its establishment in 1993.

Limited-edition commemorative bags designed by some of BFC NEWGEN’s most famous alumni have been unveiled at the airport. They will be available exclusively to passengers travelling through Heathrow, while stocks last, throughout 2024.

Heathrow celebrates best of British

Designers Ahluwalia, Giles Deacon, ROKSANDA, Christopher Kane, ERDEM, Mary Katrantzou and Halpern have each donated a unique print for the bag collection. The range is available from experiential retail pop-ups and shops across Heathrow, including Harrods, Case, WHSmith and World Duty Free.

The price points of the 30 BFC NEWGEN commemorative bags range from £9.99 (US$13) to £70.00 (US$89). A percentage of each purchase will be donated to the BFC Foundation, which plays a pivotal role in supporting the next generation of creative talent in the UK fashion industry.

Every bag in the collection has been produced by Bags of Ethics, using sustainably sourced cotton, through an ethical supply chain.

Heathrow British Fashion Council NEWGEN tote bag collection

The limited-edition commemorative bags have been designed by a selection of BFC NEWGEN’s most famous alumni, including Giles Deacon, ROKSANDA, Christopher Kane and ERDEM.

To launch the new range, Heathrow is offering passengers the chance to win backstage access to a London Fashion Week show in September, and an overnight stay at Treehouse London.

Heathrow Retail Director Fraser Brown commented: “Heathrow is proud to have collaborated with the British Fashion Council on this project, and to be using our platform to showcase the work of emerging fashion designers to travellers from all over the world.

“Passengers visiting Heathrow this year will be able to take part in celebrating London Fashion Week, with access to exclusive new products from creatives at the forefront of design, as well as those working to make the fashion industry more sustainable.”

Heathrow British Fashion Council NEWGEN tote bag collection

Every bag in the NEWGEN30 collection has been produced by Bags of Ethics, using sustainably sourced cotton, through an ethical supply chain, to bring together the worlds of fashion, travel, and sustainability.

Over the past 30 years, BFC NEWGEN has provided support to more than 300 designers, including Alexander McQueen and Christopher Kane, helping to propel them onto the global stage.

BFC NEWGEN offers designers the opportunity to showcase and develop their collections at London Fashion Week, as well as expert mentoring and financial support to future-proof their businesses.

READ MORE: VIDEO: Fraser Brown, Retail Director, Heathrow Airport on location in Cannes

READ MORE: Forum Day 2 Keynote: Groupe ADP, Dufry and London Heathrow Airport


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