Harper Dennis Hobbs has unveiled a Heidi Klein pop-up at Munich Airport’s Terminal 2 with Eurotrade.
The pop-up, which will run for three months, has a premier location, at the front of the duty free store next to Longchamp and is surrounded by leading brands, including Coccinelle.
“Germany is a very strong market for Heidi Klein domestically with partners including MYtheresa and Breuninger,” said Jessica McGratty-Singer, International Wholesale Director, at Harper Dennis Hobbs, which has been working with Heidi Klein for close to four years.
“We are very pleased to see the launch of the brand in their inaugural airport store at Munich Airport with Eurotrade.
“We have launched with Heidi Klein’s core collection of swimwear, bikinis, hats and ready to wear which is available all year round together with newness from their SS collection which is complimented by their bestselling raffia bags which feature bamboo and gold detailing.”
The London-based swimwear brand was founded by Heidi Gosman and Penny Klein in 2002, when the duo noticed a gap in the market for those seeking to purchase holiday attire outside the summer season.
Today, the brand is known around the world for its smartly designed, supportive and stylish swimwear, resort wear and accessories.
“We are thrilled with this pop-up with Eurotrade in Munich Airport,” said Penny Klein, Co- Founder at Heidi Klein.
“This has certainly been on our wishlist and we are really grateful for this opportunity and delighted with the sales and feedback so far.”
Heidi Klein is currently listed with Harding on luxury cruise ships such as Seaborn, as well as with DFS in Asia.
“We are planning to roll out to more strategic airports and cruise locations within the UK, Europe, US and Asia,” revealed McGratty-Singer.