The Limoncello activation at Bologna Airport will run from 1 August until 15 September.

Heinemann Duty Free and Pallini have partnered to unveil a liqueur activation at Bologna International Airport, which runs from 1 August until 15 September.

The activation is the first campaign of this kind that Pallini has developed exclusively with Gebr. Heinemann subsidiary Travel Retail Italiana.

Customers are invited to observe the creation and craftsmanship of the ceramic bottles of Pallini’s Amalfi Coast limited-edition Limoncello. The limited edition exclusive Bologna-inspired bottles can also be won as part of a sweepstake.

Passengers will be able to see what is happening as far as the activation is concerned prior to passing security. Displays placed on a Pallini branded Ape car show the artists painting their individual works on the ceramic bottles.

TASTING OPPORTUNITY

Passengers are offered to taste some Limoncello across various locations at the airport, landside and airside. In addition, customers are invited to share their Limoncello experience in the Heinemann shop and win an exclusive weekend trip to the Amalfi Coast and live the Limoncello experience.

Micaela Pallini, CEO of Pallini Spa said: “Our company is extremely thrilled about this activation in Bologna and about partnering with Heinemann Duty Free in Italy for such an extensive promotion. Heinemann is one of our strongest travel retail partners globally and when they offered us the possibility to create such a unique promotion within their outlets in Italy, we were very pleased to build this activity together.

“Our company has a strong focus and commitment on the travel retail segment and Pallini Limoncello is the leading Limoncello in duty free also thanks to the opportunities that partners such as Heinemann help us to create worldwide.

Customers are invited to observe the creation and craftsmanship of the ceramic bottles of Pallini’s Amalfi Coast limited-edition Limoncello.

Karl Niendorf, Managing Director, Travel Retail Italiana commented: “Partnering with Pallini in creating this magnificent promotion was a pure pleasure. Our common goal is to be on the forefront of innovation and creating memorable moments for air passengers in travel retail.

“The prospect of winning a very special trip or a super limited edition bottle is particular and unique and will help to entice even more passengers into our stores.”

According to Heinemann, the strong commitment of all partners has enabled the prominent positioning of the activation across various airport touch-points.

Stefano Gardini, Bologna Airport, Non-Aviation Director remarked: “We are delighted to host such an exclusive event and product. Limoncello is among the most iconic Italian products, but what we see today is something unexpected that undoubtedly will contribute to a unique passenger experience which is part of our DNA.”