Gebr. Heinemann is tempting travellers into its main shops at Budapest Airport (BUD) with the promise of an immersive voyage into Hungarian speciality retail products.

Running until the end of this month under the ‘Festival of Gourmets’ banner, Heinemann Duty Free Budapest is inviting travellers to explore local ranges in specific assigned areas and sample popular regional products such as salami, wine, fruit brandy, herb liqueurs and chocolate.

Ildikó Jankovich, Managing Director, Heinemann Duty Free Budapest commented: “At Heinemann Duty Free Budapest we constantly strive to delight our customers with our attractive shopping offer. However, our primary concern was to create a tangible experience for the customers of the brands and our range of specialities, and to ensure that their visit to us was a special, emotional experience.”

REGIONAL SALES FRONTRUNNER

On 10 October, Heinemann and its airport partner hosted a special Festival of Gourmets dinner and live cooking event in Terminal 1 for long-standing Heinemann & Me loyalty scheme members and local food and lifestyle bloggers.

Aside the culinary masterclass, guests were able to indulge in a specially curated selection of wines and regional specialities in an event also attended by suppliers from the campaign: Royal Tokaji, Patrícius, St. Andrea, Vylyan and Vida Péter, Pálinka distillery Bestillo and the chocolate manufacturer ChocoMe.

“Once again we have experienced a unique and successful event with our closely-held commercial partner, Gebr. Heinemann,” said Patrick Bohl, Head of Retail and Advertising, Budapest Airport.

“Being at the core of Budapest’s distinctive shopping experience, our partnership has allowed us to offer our customers exclusive campaigns and the ‘Festival of Gourmets’ has given us another opportunity to continue our vision and commitment.

As reported, 2018 marks Heinemann Duty Free Budapest’s 20th anniversary at the airport, which is today recognised as one of the biggest stockists of Hungarian products.

“With growth of more than 50 per cent in sales turnover since 1998, we achieve the highest percentage of regional products sales among Gebr. Heinemann’s worldwide retail operations,” added Ildikó Jankovich.