Frankfurt Airport Retail (FAR), the joint venture between Gebr. Heinemann and operator Fraport AG, have opened a new beauty store at Frankurt Airport’s Terminal 1 B Non-Schengen.

The ‘World of Beauty’ outlet located behind the security zone features more than 30 brands and trending concepts in a space that ‘sets a new standard in terms of range, service and experience’, claim the partners.

‘Take your senses on a journey’ invites travellers to peruse products from Kiehl’s, Tom Ford, Nars, Gucci, La Mer and La Prairie alongside niche brands such as Maison Francis Kurkdjian, Acqua di Parma, Jo Malone and Creed.

“A pure beauty store of this size, with this brand diversity, this experience factor, this innovative power and this variety of brand personalisation is unique not only here in Frankfurt, but in the entire duty free world of Gebr. Heinemann,” said Dirk Mörchen, Managing Director at FAR.

FLEXIBLE, MODULAR, REUSABLE FURNITURE

Georg Fuhrmann, Managing Director at FAR added: “At Frankfurt Airport, we are offering international travellers, whose numbers are growing strongly again, a shop concept in a class of its own. The perfume and cosmetics product group is presented on a new scale here.”

To accommodate the tranche of brands, the space incorporates modular, flexible and reusable furniture that can be utilised for decorative purposes or to service specific shopper needs i.e impulse.

This approach allows brands and products such as Rituals, Biotherm and Dr. Barbara Sturm to be attractively presented.

Meanwhile, Heinemann’s ‘LookLab’ concept draws travellers to the area via an LED installation and brand and animated screens.

Customers can discover brands such as By Terry and Pixi, which Gebr. Heinemann has recently added to its product range, plus new category concepts such as ‘Minis to fly’ – products in small sizes – and a digital lipstick try-out bar.

In addition, the beauty area includes a special offer section from the luxury food product segment that supports the neighbouring FAR Duty Free shop, where customers can purchase from a range of spirits, wines, tobacco and sweets.

“The unique shop welcomes beauty customers not only with a wide and exclusive range of brands, but also with a new furniture and design concept that makes our fabulous assortment shine,” added Britta Hoffmann, Director Purchasing Perfume & Cosmetics at Gebr. Heinemann.

“Also, thanks to the excellent cooperation with our brand partners, we can surprise travellers with a fascinating shopping experience, characterised by a variety of new brands and  contemporary concepts such as Clean Beauty and niche fragrances.”