The Ginspiration Days promotional campaign at Copenhagen Airport took place throughout July and featured 11 gin suppliers.

Customers passing through Copenhagen Airport experienced and tasted various gins in three locations at the main Heinemann Tax Free shop for the first time.

The Ginspiration Days promotional campaign, took place throughout July and featured 11 gin suppliers. These were Elg, Tranquebar Colonial Gin, Jaisalmer, Harahorn, Nordic Spirits Lab, Gin Mare, Chase GB, Bareksten, Braunstein, Whitley Neill and The London Gin No1.

In addition to the gin, the suppliers provided gifts with purchase such as stirrers, shakers and glasses. The gin festival was also supported by Fentimans, a tonic water recently listed at CPH, which provided tonic water in various flavours.

SUPPLIER VISITS

On each Friday in July, the suppliers visited the store and presented their gins to customers in person.

Ann-Kathrin Fürer, Head of Activity Management, Liquor, Tobacco and Confectionery at Gebr. Heinemann said: “Our aim is to offer our customers a surprising experience and to show them new ways to enjoy the brands we sell. The Ginspiration Days represent a perfect example of creating a powerful experience that promotes the distinctiveness of the travel retail environment.

“Above all, the combination of regional and global brands, as well as top sellers and newcomers, makes the experience highly varied for passengers.”

She added: “It’s further proof that special travel retail campaigns can contribute to reaching amazing results for our brands. The promotion has been a great success. We’re really satisfied with the sales figures.”

Following a successful trial at CPH, Heinemann is considering rolling out the Ginspiration Days concept elsewhere, according to Fürer. “We are considering altering the concept for winter and presenting the World of Whiskies to customers.

“We’re always looking for new suppliers to supplement our range and who want to contribute to innovative festival campaigns. The successful promotion was accompanied in terms of marketing and communication content by the team of CPH airport.”