Heinemann’s Vienna plans

By Doug Newhouse |

Ernest Gabmann, member of the Management Board of Flughafen Wien AG (Vienna Airport) and Gebr. Heinemann co-owner Gunnar Heinemann have reconfirmed that a contract has been concluded to extend the retailer’s presence to the new much-delayed Skylink terminal when it eventually opens. 

At present, ‘Heinemann Duty Free’ shops’ branding in blue, red and silver above the entrances reinforce the retailer’s relatively new drive to brand itself with the family company name and Heinemann says passengers can look forward to international branded goods and Austrian specialties at low prices, as well as a range of new services.

Gunner Heinemann said: “We are giving duty free a face. By pledging our family name, we aim to gain the trust of our customers.”

This same branding will be extended to the new Skylink terminal, where the company will run shops with total floor space of around 2,000sq m.

Gunnar Heinemann added: “As the main airport in Austria and a transport hub for Europe, Vienna Airport is an important base for our company. We will be investing E.4.2 million ($5.7m) in total and expanding our team from 130 to around 210 employees.” 

Gebr. Heinemann Wien GmbH has held the concession at Vienna Airport since 2003. The company currently runs 12 shops at the airport, including seven Heinemann Duty Free shops, its own specialist outlets and brand-label boutiques.

Regional specialties and delicacies are a feature of Heinemann Duty Free shops; Austrian wines will make up 95% of the wine range. Moreover, travellers can now place their orders online before going to the airport. 

The TÜV technical inspection authority has confirmed the savings that passengers can make on their shopping, with 90% of featured products at Heinemann meeting its promise of savings of up to 30% against both the High Street and online prices.


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