Henkell Freixenet to hero European sparkling wines & TREX sips in Cannes

By Faye Bartle |

Henkell Freixenet

High-quality English Sparkling Wine comes from Bolney Wine Estate in England.

Global sparkling wine company Henkell Freixenet is set to showcase its rebranded offerings and growing range of travel retail exclusives at the 2023 TFWA World Exhibition in Cannes (1-5 October 2023).

Those visiting the Henkell Freixenet stand can embark on a ‘European sparkling wine tour’ and discover new products from across the brand portfolio including: the Henkell Brut Vintage TREX relaunch; Mionetto prosecco DOCG TREX; Freixenet Brut Vintage Reserva; Bolney Wine Estate Classic Cuvée; Alfred Gartien Classic; and Mionetto Aperitivo.

“This October at Cannes we will showcase a number of product exclusives, designed with travellers in mind. We want to maximise the premium opportunity in travel retail,” said Sandra Janetzki, Senior Vice President at Henkell Freixenet Global Export.

“Our travel retail sales performance has been growing steadily since travellers started returning post-pandemic and we were pleased with the channel performance in a still challenging environment.

“We are eager to meet industry partners and together continue to accelerate further our market share in GTR.”

Free-flowing brand news for Henkell Freixenet

There’s lots of brand news to catch up on, including Henkell’s recent design refresh and the updated logo, which features an embossed and high-shine Henkell lily on the label for a more contemporary look.

Henkell Freixenet

Henkell Freixenet can be found at its usual stand location: Blue F11, in the Blue Village.

The brand relaunch is accompanied by a 360-degree digital marketing campaign including social media, PR activities and POS promotions, plus events supporting an international roll out.

A brand new addition to the Italian spritz drinks market is Mionetto Aperitivo – a bittersweet herbal liqueur drink that’s ideal for mixing with Mionetto’s classic Prosecco.

Made from 100% natural flavours, Mionetto Aperitivo is characterised by a blend of sweet red oranges, licorice, citrus and the bitterness of select botanicals.

A Mionetto Spritz combo gift pack is available in GTR including the new Mionetto Aperitivo 500ml and a bottle of Mionetto Prosecco DOC Treviso.

Mionetto Valdobbiadene Prosecco DOCG Brut will continue to be the focus for Henkell Frexeinet’s premium Prosecco offer and, as well as being exclusive to GTR, it is the group’s latest product within the recently updated Luxury Collection (the premium line of the brand).

Mionetto will also showcase its internationally known Prestige Collection, featuring hero products Mionetto Prosecco DOC Treviso and Prosecco Prosecco Rosé DOC.

Henkell Freixenet

Mionetto Aperitivo is ideal for mixing with Mionetto’s classic Prosecco.

Looking at Freixenet, there’s now a broadened range available to the channel.

On top of the brand leading Cordon Negro and Carta Nevada Cavas products, which are sold in 140 countries worldwide, new innovations include Freixenet Prosecco, and Italian and Spanish still wines.

Further to this, French Champagne brand, Champagne Alfred Gratien, is set to expand into GTR with new look branding on its labels.

Since January 2023, the bottles have featured a revised, lighter coat of arms and new lettering with a premium, contemporary look. Alfred Gratien’s signature has also been added to the lower part of the label.

Henkell Freixenet

Left: Alfred Gratien is set to expand into GTR. Right: Henkel Trocken.

High-quality English Sparkling Wine comes from Bolney Wine Estate in England, while sustainable wine making is in the spotlight with premium Cava brand Segura Viudas.

Looking at the NoLo category, Henkell Freixent is seeing a ‘good demand’ for its 0.0% sparkling wine products and has expanded its ranges accordingly, which are now available to its GTR customers.

The brand has extended its offer to include Freixenet 0.0% still wines in white, rose and red expressions.

These join Freixenet Alcohol-Free, Henkell Alcohol-Free and Henkell Alcohol-Free Rosé and Mionetto 0.0%.

READ MORE: Henkell targets impulse purchases with Hamburg Airport podium activation

READ MORE: Henkell Freixenet backs spritz trend with Mionetto Aperitivo GTR launch

READ MORE: Henkell Freixenet gets set to sparkle with new launches and GTR exclusives

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