Hennessy enshrines limited edition Cognacs at new Paris CDG store

By Charlotte Turner |

Maison Hennessy, the LVMH-owned Cognac brand, has now opened its first dedicated store within the new Terminal 1 of Paris Charles de Gaulle Airport.


Maison Hennessy, which has issued a series of announcements in recent days, describes the new boutique, located inside the luxury shopping gallery in the newly renovated, Terminal 1 at Paris Charles de Gaulle Airport, as ‘unique in Europe’.


The results of an ongoing collaboration between Moët Hennessy, the Aéroports de Paris (Group ADP), Lagardère Travel Retail and Extime Duty Free, says the store perfectly embodies ‘a crown jewel of French luxury and savoir-faire’.


“Maison Hennessy is very proud to inaugurate our newest travel retail experience at the historic Paris Charles de Gaulle Terminal 1,” said Laurent Boillot, President and CEO of Maison Hennessy.


“Having explored the world for more than 250 years, we are committed to further enriching the travel experience by showcasing French savoir-faire in an environment dedicated entirely to the Hennessy art of cognac-making that features some of the most celebrated blends ever produced.”


The Cognac brand has opened its first dedicated store within the new Terminal 1 at Paris Charles de Gaulle Airport.

The Cognac brand has opened its first dedicated store within the new Terminal 1 at Paris Charles de Gaulle Airport.

Every month, the Hennessy shop-in-shop – open daily from 6am to 10.30pm – will host mixology sessions, offering travellers passing through Charles de Gaulle Terminal 1 a chance to discover new cocktails based on Hennessy X.O.


Hennessy expanded on an original architectural concept designed by Hubert de Malherbe for the multi-brand shop Les Caves Particulières.


For Hennessy the design was inspired by the shipping crates that, starting in 1765, brought Hennessy cognac from a small town on the Charentes river to glamorous destinations around the world.


“Extime Duty Free Paris, the JV between Paris Airports (ADP) and Lagardère Travel Retail, is honoured to collaborate with Maison Hennessy on this updated version of ‘Les Caves Particulières’, which proved a tremendous success at Terminal 2E Hall K,” said Guy Bodescot, Directeur General Extime Duty Free.


“We know that customers in Terminal A will enjoy this new feature in the Gastronomy, Spirit, Wine & Champagne section, an essential part of the Ultimate Paris Shopping experience in this new terminal – and a sign of other beautiful joint projects yet to come.”


The Hennessy boutique presents an exclusive assortment of Hennessy cognacs, from Hennessy X.O, Hennessy V.S. and Hennessy V.S.O.P, James Hennessy, to rare blends like Hennessy Paradis, Richard Hennessy, and Edition Particulière.


Special formats and exclusive editions feature artists, designers, and exclusive creations by fellow legacy houses such as the leather maker Berluti and the porcelain maker Bernardaud.


A travel retail exclusive, 1Litre, limited edition of Hennessy X.O, which showcases Paris, will feature prominently.


As with the Singapore installation, Hennessy Paradis and its leather accessories may be personalised with initials, characters or symbols thanks to the personalisation service Hennessy Hands.


“The Hennessy shop-in-shop at Paris-Charles de Gaulle T1 takes the customer experience to an unprecedented level, not only for the quality of its cognacs, but because it materialises the House’s role as a worldwide ambassador for the French art de vivre,” said Laurent Boidevezi, President of Moët Hennessy Asia Pacific, Travel Retail & Private Sales.

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