House of Creed makes Western Europe debut in travel retail with Dufry

By Charlotte Turner |

Dufry has launched fragrance brand Creed into travel retail at its World Duty Free store in Heathrow Terminal 5, marking its debut in Western Europe travel retail.


Working in close partnership with House of Creed, Dufry has installed a personalised wall bay in the main World Duty Free store at Heathrow’s Terminal 5.


Alongside it, a standalone tester unit displays 25 ‘celebrated and sought after’ fragrances from the brand, including Royal Water, Aventus and Millésime Imperial.


A House of Creed wall bay has been installed in the main World Duty Free store in Heathrow’s Terminal 5.

A House of Creed wall bay has been installed in the main World Duty Free store in Heathrow’s Terminal 5.


“With its 300-year heritage, the House of Creed upholds traditional perfumer methods, to proudly create timeless niche perfumes of unrivalled ‘Millesime’ quality from their family-run factory in Fontainebleau on the outskirts of Paris,” said Dufry.


Each Creed fragrance is still filtered, bottled and labelled by hand ‘for a truly artisan perfume experience’.


Commenting on the launch, Delphine Poultney, Head of Beauty in the UK for Dufry said: “We are incredibly proud to start this partnership with this unique ‘fragrance Maison’ and bring it into travel retail for the first time in Western Europe.


“It‘s been extremely well received by our customers, who are delighted to discover that this luxurious range from one of the world’s leading niche perfume houses is now available in our World Duty Free store in Heathrow Terminal 5.”



Sarah Rotheram, CEO, Fontaine Group concludes: “All of the team at the House of Creed are delighted to partner with Dufry in Heathrow Terminal 5.


“As a brand that is very selective about location and presence it is only fitting to enter Heathrow airport with such a close partner.


“With a strong heritage of pioneering global travel to uncover new discoveries we are excited to share the story of Creed and its exquisite fragrances with even more of the world in this new venture.”


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