Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.[Image gallery] Samaritaine Paris Pont-Neuf by DFS prepares to impress
By Luke Barras-hill |
Samaritaine Paris Pont-Neuf by DFS opens on Wednesday 23 June.
Ahead of the grand re-opening of La Samaritaine on Wednesday 23 June, DFS Group has shared a series of visuals illustrating the historic building’s artistic yet contemporary flair plus the extensive merchandise assortment available at Samaritaine Paris Pont-Neuf by DFS [scroll below to view photo gallery].
Located in the historic first arrondissement of Paris overlooking the river Seine, La Samaritaine has undergone a six-year renovation project.
The site, adjacent to the famous Rue de Rivoli and Pont-Neuf and close to the iconic Notre-Dame Cathedral and the Louvre, was acquired by LVMH in 2002 before it was closed in 2005 due to safety concerns.
Sixteen years on, LVMH will showcase its renovated masterpiece that romanticises La Samaritaine’s 19th Century architectural cues, Art Noveau and Art Deco flourishes, while adapting the site for a modern audience.
The DFS commercial footprint covers 20,000sq m.
For the full report, click here.
*Selected images courtesy of DFS Group/Matthieu Salvaing
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