Istanbul is latest focus for Kiehl’s

By Doug Newhouse |


L’Oréal Travel Retail Worldwide has broadened Kiehl’s distribution by opening a new 16sq m branded shop at Istanbul – Sabiha Gokcen Airport.

 

The company says that the Sabiha Gokcen shop is the first of two new store launches in Turkey – the second being at Ataturk International Airport, coming very soon.

 

In a statement, L’Oreal said: “This new shop reflects the full identity of the brand, including the presence of Mr. Bones.

 

“It is also the first store to showcase the Kiehl’s ‘Five Golden Rules’: highlighted gifting, highlighted men’s offer, a customer favourites wall representing best sellers by nationality – including Russian and Turkish – [and] the staging of specific products for travellers and seasonal events on the whole brand dedicated to global shoppers”.

 

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