Mast-Jägermeister SE, is running a themed Halloween promotion at Copenhagen Airport.

Running throughout October, Jägermeister has created a display area within the Heinemann store featuring Halloween visuals including skulls, spiders and dripping blood.

Promotional staff are also dressed in Halloween costumes and sampling some of the 1.2m travellers passing through Copenhagen Airport during the month with ice cold shots of Jägermeister.

DF&TR ACTIVATIONS

Airport activations are a key part of the brand’s DF&TR strategy. Last year it launched a similar Halloween-themed promotion at London Heathrow Airport Terminal 5. It also recently unveiled an Oktoberfest pop-up at Munich International Airport Terminal 2.

“We continuously look to deliver memorable brand experiences where we can engage directly with our consumers and Halloween offers us the perfect platform to do so,” explaieds Mast-Jägermeister SE Director of GTR, Dietmar Franke.

“Travellers passing through Copenhagen Airport are certainly going to get into the Halloween spirit thanks to Jägermeister.”

Within the themed zone, passengers can buy a range of Jägermeister products, including the Jägermeister Copenhagen bottles from the city label range launched in May.

According to the company, this latest initiative reflects Jägermeister’s strategy to prioritise the GTR channel and increase its airport presence.

Click here to see our extensive interview with Mast-Jägermeister SE Director of GTR, Dietmar Franke, which includes comment from other members of the GTR team.