L’Oréal Travel Retail Worldwide has added its voice to Norway’s Melanoma Awareness Month with a doctor-led education-based pop-up with La Roche-Posay at Oslo Airport.
Backed by dermatologists worldwide, La Roche-Posay considers raising awareness of skin cancer protection its “duty”.
The brand is “committed to educating passengers, consumers and all key stakeholders on the importance of daily protection”, it said in a statement.
In line with this mission, La Roche-Posay collaborated with Norwegian non-profit Melanomaforeningen and Tax Free Norway to host a doctor at Oslo Airport.
Melanomaforeningen supports patients who have had melanoma and other mole cancers.
Dr. Karina Hansen educated passengers on the ABCDE mole self-examination method. A gamification quiz followed, with free sunscreen samples offered.
Passengers were also given an educational leaflet detailing the ABCDE method.
In total, more than 2,000 sunscreen samples were distributed.
To enhance the reach of the activity, Tax Free Norway hosted a PR event on 25 May. Ten skin influencers were invited to the airport to upskill their knowledge with Dr. Hansen.
During the activity, La Roche-Posay showcased its latest sun protection product, Anthelios UVmune 400.
A retail activation ran across three stores: Oslo East, Oslo North, and Oslo TVS Travel Value Shop.
La Roche-Posay also took over the airport media screens with daily sun protection messaging. An Anthelios UVmune 400 promotion also ran, with an estimated reach of over one million passengers.
Last year, L’Oréal Travel Retail brands La Roche-Posay and Biotherm teamed up for a Hand Essentials travel set.