A tripartite partnership is allowing passengers at Brussels Airport to purchase duty free items using a new convenient and automated transaction process.

Lagardère Travel Retail Belgium and Atos have worked to develop a concept for travellers at Brussels Airport Pier A that uses interactive furniture and 3D (Lidar) cameras for a quick and convenient shopping experience.

After entering the store by scanning their boarding pass, shoppers can choose items of interest that are grouped in a virtual basket as they enter the payment area.

They are then required to check the details of their basket, complete the transaction with a card and leave the point-of-sale area after completion.

Dubbed ‘Quick N’ Easy’, the point-of-sale area sells a range of best-selling Belgian beers and chocolates.

Setting apart the retail experience

Nicolas Van Brandt – CEO Lagardère Travel Retail Belgium, commented: “For Lagardère Travel Retail it was highly important to innovate in the use of technologies related to its core business.

“Thanks to the support of Brussels Airport, the technological expertise of Atos and our experience as a retailer, we were able to develop this new concept at very short notice.

“Passengers of Terminal A will be astonished by the easy way of working and the brand-new retail experience. By offering this new automated point of sales at the airport, Lagardère Travel Retail ensures its role as a trendsetter.”

Arnaud Feist, CEO of Brussels Airport, explained: “At Brussels Airport, we are always looking for opportunities to enhance the passenger experience and to offer quick and touchless alternatives for our passengers throughout the airport.

“With this innovative shopping solution, a purchase can be done swiftly and autonomously, without even the need to scan the products. This is truly a ‘Quick N’ Easy’ stop to shop for some Belgian delicacies as a gift or just for yourself.”

Punit Sehgal, CEO of Atos Belux, added “This project represents the fusing of technology, optimised customer experience and convenience to deliver an innovative retail experience that is designed to function intuitively and in harmony with the shopper. With this offering, Lagardère Travel Retail now provides a cutting-edge shopping experience that sets it apart in Belgium.”