One of the best-performing brands in travel retail, Chanel, has opened a 65sq m ‘first-of-its-kind’ boutique at London Luton Airport, to be managed by Lagardère Travel Retail UK & Ireland.

 

The globally exclusive TR Chanel concept will offer the ‘full range’ of Chanel make-up, skincare and perfume and will give passengers the chance to ‘experiment’ with products before purchases are gift wrapped in a signature gift box and bag.

 

In addition, the Les Exclusifs luxury fragrance collection is now exclusively available in-store; the first time the collection has been available at London Luton Airport.

 

With the added and exclusive addition of Chanel’s Espace Parfum fragrance bar, specialist beauty consultants will be introducing customers to the complete fragrance portfolio, in what the brand describes as ‘an intimate and memorable’ way for customers to experience the Chanel assortment.

 

Bestsellers Chanel N°5, Coco Mademoiselle, Chance and Bleu de Chanel will also be available in-store.

 

 

LONG TIME COMING…

Amaury Dehen, Managing Director of Lagardère Travel Retail UK & Ireland said, “The Chanel boutique opening at London Luton Airport has been a very long time in the making.

 

“We are thrilled to announce this new concept store at our UK flagship airport. I really hope our customers will be as pleased as we are with this innovative new concept – delivered by one of our most prestigious brands.”

 

Jonathon Pollard, Chief Commercial Officer at London Luton Airport adds: “We are delighted to welcome the new Chanel boutique here at London Luton Airport – it has been a source of real excitement for us, representing a flagship component of our newly redeveloped terminal retail environment.

 

“To have secured the brand’s endorsement on the exciting transformation that’s ongoing at the airport, is fantastic. Most important of all, we know already our customers love the Chanel brand and I’m very confident it will be a huge success all round.”