Lagavulin 10 YO lands exclusively with Dufry UK prior to wider global rollout

By Luke Barras-hill |

Lagavulin-10-DufryDufry is now selling Lagavulin 10 Year Old (43% ABV) at selected travel retail locations in the UK.

The new iteration from the Diageo-owned single malt Scotch whisky, produced at the distillery on Islay’s southern shoreline and retailing at £50 (70cl), will next year roll out to European markets as well as the Americas, Middle East and Asia.

Anna MacDonald, Marketing and Innovation Director at Diageo Global Travel said: “Lagavulin 10 Year Old is a rare and wonderful innovation from an incredibly skilled team of expert whisky makers who draw on more than 200 years of craft.

Portrait-10-LagavulinSAMPLING AND ENGAGEMENT

“This iconic Scotch is the embodiment of the legendary island of Islay from where this richly textured whisky derives its intense and remarkable nose of smoky, briny sweetness.”

“To have this new and highly anticipated single malt as a Dufry exclusive is a great incentive for consumers in search of new and exceptional flavour experiences to peruse the Dufry aisles as they await their flight.

“We have a long-standing partnership with Dufry and the team there have helped us to create a number of inspiring in-store experiences to mark the launch, including sampling opportunities and engaging displays replete with sensory elements all designed to delight our consumers.”

Sweet and salty at first, Lagavulin 10 graduates into a spicy and smoky finish that is intense and warming.

“The different wood types used have helped create a whisky with a fiery yet light and smoky yet smooth character – one that is filled with surprising contrasts,” added Dr Craig Wilson, Master of Malts at Diageo.

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