Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Lanson in Wimbledon mood with gift boxes and airport activations
By Luke Barras-hill |
Hydrangea, agapanthus, rose and petunia are captured in the gift box designs.
Champagne Lanson is celebrating its 46th year of association with The Championships, Wimbledon (3-16 July) with limited edition gift boxes for the Le Black Label Brut and Le Rosé cuvées.
In producing this year’s iteration of the popular series, the Reims-based maison has taken inspiration from the brightly coloured flowers synonymous with the grounds of The All England Club during the summer.
Running in conjunction with the LEPs are Wimbledon-themed activations with Lagardère Travel Retail and Dubai Duty Free at London City Airport and Dubai International Airport, respectively, from 30 May – 24 July.
Albane Lussat, Key Account Manager GTR, Champagne Lanson, commented: “We are really proud to be part of the Wimbledon experience since 1977 and our limited edition Wimbledon-themed bottles are a huge success every year – they are an irresistible choice for tennis fans and a great gifting opportunity.
“Our activations in London City Airport and Dubai are the perfect way to complement them and we extend our sincere thanks to Lagardère and Dubai Duty Free for their support.”
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