Lanson will present its 75cl and Rosé Label bottlings clad in sleeve pouches mimicking the famous lawn courts, complete with two white court lines housing the labels, in Dubai (June) and London City, Luton, Brussels and *Frankfurt (July) airports.
The pouches reveal The Championships, Wimbledon logo, with the promotion supported by Wimbledon-inspired merchandising and eye-catching points of sale.
Champagne Lanson Travel Retail Director, Olivier de La Giraudiere said: “The new pouch designs look great and encourages collectability year-on-year, which delights our loyal customers and helps to attract new customers wanting to try Champagne Lanson for the first time.
“We are positive that the promotion will be successful and we are looking forward to seeing the results over the next few months.”
Champagne Lanson has been a supporter of the prestigious lawn tennis tournament since 1977, which remains a key fixture in boosting the house’s sales throughout the summer months.
*Lanson’s 75cl white label will also be highlighted at Frankfurt Airport