Premium confectionery brand Lindt & Sprüngli teamed up with Lagardère Travel Retail to bring a bunny-themed chocolate experience to Geneva Airport over the Easter weekend.
The Place Centrale promotional space featured Lindt’s iconic Gold Bunny, with travellers given the opportunity to taste Lindor truffles, made freshly on-site by the Swiss chocolatier.
Eye-catching counters displayed Easter greetings set on top of a grass patch, which also featured a giant rabbit sculpture made from hundreds of Lindt Gold Bunnies.
The sculpture faced a giant Lindt Gold Bunny to bring extra Easter cheer to the promotion.
Ribbon printing was also available giving shoppers the chance to personalise their own Lindt Gold Bunny gifts.
Lindor truffles were also available to purchase in multiple formats, as well as Swiss Masterpieces in 220g.
“We’re delighted to partner with Lagardère Travel Retail to offer the best of Lindt’s chocolate and experiences at Geneva Airport during the key Easter travel and gifting period,” said Peter Zehnder, Head of Lindt & Sprüngli Global Travel Retail.
“Incorporating data we have collected on consumer behaviour in the ‘Delight’ pillar of our category vision, the animation aims to spread the joy of taking home gifts for loved ones.
“We hope that travellers enjoy discovering all that the animation has to offer.”
Stephanie Zakarian, Head of Global Confectionery at Lagardère Travel Retail, added: “Together with Lindt & Sprüngli Global Travel Retail, we’re pleased to celebrate Easter with an eye-catching animation that is sure to put a smile on travellers’ faces.
“The animation, with the novelty of freshly made chocolate prepared by the Maître Chocolatier, underlines our goal to offer travellers memorable experiences at the airport.”
Earlier in April, Lindt identified five growth drivers that represent the key overarching customer confectionery needs in travel retail: Treat, Indulge, Recharge, Connect and Delight.