UK jewellery chain, Links of London, yesterday opened its first store at London City Airport on a prime corner site that was previously operated by Dutch jewellery and watches house, Gassan.

 

According to LCY, Links was chosen for the location after a competitive tender, and the retailer now offers a selection of women’s jewellery, men’s and women’s watches, cufflinks and men’s accessories.

 

With 60% of LCY’s passengers travelling on business and earning an average annual salary of £100,000 ($166,000) LCY believes that the store will prove popular for luxury gifts or personal items.

 

The store, in the heart of the departure lounge, features a crisp black livery, softened with suede-lined showcases and bespoke velvet seating.  Gift wrapping and consultancy services are also available.

 

Matthew Hall (left), Chief Commercial Officer at London City Airport, says: “Links of London fits perfectly with London City Airport as two brands that reflect the city. The partnership acknowledges the emotional connection that people have with London, and will therefore make for an enhanced shopping experience.

 

“We are working hard behind the scenes to maximise the potential of the space available in our terminal and as a result, 2014 looks set to be an exciting year for us.  I look forward to announcing further developments in the coming weeks and months.”

 

The main duty free and travel retailer at LCY is Aelia and many of the brands available at the airport are at the top end of their segments. Among the mix are: Chanel, Estée Lauder, Molton Brown, Dom Perignon, Bollinger, Bollé, Radley, Oakley and Prada.

 

In 2013 LCY carried 3.4m passenger up +12% on 2012’s 3m.