World Duty Free has introduced dedicated MAC and Jo Malone areas to its store at Liverpool John Lennon International Airport.

Liverpool John Lennon Airport (LJLA) has completed the final phase of latest development works aimed at further improving the customer experience for departing passengers.

Over £5m ($6.7m) has been invested in a phased programme of improvements, which have been underway for the past 18 months. This covers an area of 2,000sq m within the departures lounge.

This latest phase cost over £2m ($2.7m) and delivers an expansion and redesign of the World Duty Free retail area and the addition of a Traveller fashion store. As reported, Dufry’s contract at the airport was extended for a further eight years in 2017.

Works completed last year saw a number of new retail brands start operating, new shops, bars and restaurants open and the refurbishment and upgrade of the upper floor of the airport’s departure lounge.

In addition, 13 new flight information screens were installed throughout the departure lounge.

DEDICATED AREAS

As part of this latest work phase, World Duty Free introduced dedicated MAC and Jo Malone areas to its store. Both brands are appearing at the airport for the first time.

Similarly, the Traveller store on the upper retail level brings a number of major fashion houses to the airport including Superdry, The North Face and Calvin Klein.

According to LJLA, the local economy has benefited from these latest improvements with over 50 new jobs created at the airport over the past 18 months. This follows the introduction of these new and improved retail areas.

Lucy O’Shaughnessy, Liverpool John Lennon Airport, Commercial Director commented: “These latest improvements have been completed just in time as we enter the busiest part of the year for the airport, with hundreds of thousands of passengers expected to pass through during the busy summer months.

“Having listened carefully to our passengers, we now believe we have passenger facilities here at Liverpool which are up there with the best of any UK regional airport. When combined with our recognised faster, easier, friendlier approach, Liverpool John Lennon Airport now gives a passenger experience second to none.”

Superdry, The North Face and Calvin Klein are among the brands represented in the new Traveller fashion store.