Liviko to present new Crafter’s Junibeer soft drink at TFWA Cannes

By Andrew Pentol |

Crafters

The company’s flagship Crafter’s Gin brands are inspired by Nordic nature, handcrafted in small batches.

Estonian spirits producer Liviko is to present is new Crafter’s Junibeer soft drink at the TFWA Cannes World Exhibition (Blue Village H13).

The alcohol-free Crafter’s Junibeer contains no artificial flavouring, is gluten and lactose-free and suitable for vegans. It is available to sample on the Liviko stand and in the Crafter’s gin lounge at The Scene nightclub.

According to the company, the recipe takes the juniper berries once used for Crafter’s gin to create the new fizzy drink.

Janek Kalvi, CEO, Liviko said: “Here at Liviko we set ourselves high standards in terms of both product development and production itself. Thanks to the inventiveness of our talented staff, we’ve come up with a solution that reuses raw ingredients, which is not something you come across very often in the beverage industry.”

STATE-OF-THE-ART DISTILLERY

Junibeer-for-webMeanwhile, the company, which boasts a state-of-the-art distillery comprising an open factory and interactive museum has made steady recent progress in the channel with key listings of its Crafter’s Gins (London Dry and Aromatic Flower) and Vana Tallinn liqueurs in Europe and Asia.

Liviko, which was established in 1898 and is Estonia’s oldest and biggest alcohol producer, was also a finalist in the Best Spirits Product category (Crafter’s London Dry Gin) at this year’s consumer-voted Travel Retail Awards in Singapore.

The company’s flagship Crafter’s Gin brands are inspired by Nordic nature, handcrafted in small batches, created with natural ingredients and copper-pot distilled. Crafter’s Aromatic Flower gin transforms into pale pink in classic gin and tonic and is the official gin for The Scene nightclub for the second consecutive year.

 

 

 

 

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