Loch Lomond launches WDF global travel retail initiative

By Andrew Pentol |

Lomond

The Loch Lomond Global Travel Retail range.

Independent Scotch whisky distiller Loch Lomond Group has launched its largest GTR initiative with World Duty Free at London Heathrow Airport Terminal 5.

The company is showcasing its Loch Lomond Whiskies and Glen Scotia single malt brands in an interactive and highly visual space until 24 April.

Loch Lomond Whiskies recently announced a five-year partnership with The Open, golf’s original championship.

This will highlight the distiller’s full range of single malts globally.

The World Duty Free Heathrow Terminal 5 space features large colour display screens with imagery of the Scotch whisky distilleries and The Open.

TRAVELLER COMPETITION

Travellers will also be able to view the Claret Jug trophy on the stand until 20 April and enter a competition to win tickets to The Open.

Although the trophy has flown through Heathrow airport many times, it is the first time it has been displayed in Terminal 5.

The promotional retail and marketing space also showcases independent Campbeltown distillery Glen Scotia, featuring visuals, products and sampling to highlight the heritage and craftsmanship championed at the distillery.

The Glen Scotia distillery is one of just three surviving distilleries locally and the only representative from the region in World Duty Free stores.

Muriel Raguenaud, Global Marketing Director at Loch Lomond Group said: “We’re delighted to be introducing our first large-scale activity featuring the partnership between Loch Lomond Whiskies and The Open.

“Travellers will not only be able to discover more about our superb range of single malts, they will also have the chance to view the iconic Claret Jug on display and enter a competition to win tickets to the 147th Open at Carnoustie.”

André de Almeida, Managing Director of Global Travel Retail at Loch Lomond Group added: “We continue to work in partnership with World Duty Free to establish our Loch Lomond Whiskies and Glen Scotia single malts on a global stage.

“In March, we released an exclusive Loch Lomond Inchmurrin Single Cask bottling to celebrate the 10th anniversary of London Heathrow Terminal 5, which sold out in less than a week.

Andre

André de Almeida, Managing Director of Global Travel Retail at Loch Lomond Group (left) and Thomas Aldridge, Liquor, Tobacco and Confectionery Manager Heathrow T5 pose next to the prestigious Claret Jug trophy.

NEW EXPERIENCE

“Building on Loch Lomond Whiskies’ status as ‘The Spirit of The Open’, this new experience is our largest GTR marketing initiative to date and forms part of our ambitious worldwide roll-out of our brands into the channel.”

Kathryn Kindness, Commercial Category Manager from World Duty Free remarked: “We’re happy to provide a platform for Loch Lomond Group to showcase its Loch Lomond Whiskies and Glen Scotia single malts.

“The eye-catching installation is sure to attract the attention of travellers keen to explore the fabulous single malts on offer.

“After its launch in our Heathrow Terminal 5 store, the Loch Lomond Whiskies and Glen Scotia single malts will be similarly showcased in July in our stores in Edinburgh and Glasgow.”

Loch Lomond Group’s partnership with World Duty Free follows the introduction of the company’s GTR Scotch whisky range at all 16 World of Whiskies outlets in UK airports.

Whiskies available include the recently launched Loch Lomond Inchmoan 10 Year Old single malt Scotch whisky exclusively for GTR.

Open

The World Duty Free Heathrow Terminal 5 space features large colour display screens with imagery of the Scotch whisky distilleries and The Open.

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