The campaign, which features activations from Biotherm and La Roche-Posay, is running until 31 August.

L’Oréal Travel Retail has partnered with Tax Free Norway to launch a dual-brand summer skincare activation at Oslo Gardermoen Airport, featuring immersive experiences from Biotherm and La Roche-Posay throughout the peak travel season.

Running until 31 August, the campaign transforms the departure terminal into a wellness-focused retail destination, combining digital media, pop-up installations and personalised skincare consultations designed to engage travellers before departure.

The activation centres on four themes – destination-specific skincare routines, expert advice, exclusive gifting and wellness experiences – with a retail design that connects the distinct brand identities of Biotherm and La Roche-Posay through a shared customer journey.

Biotherm’s “Your Destination, Your Flow” concept encourages travellers to tailor their skincare routine to their holiday destination. Passengers travelling to cities including Barcelona, Rome, Copenhagen and Palma are matched with one of five skincare “flows”, while interactive games and digital content extend the experience from the Flytoget airport express train to the terminal.

The activation also showcases “The Drops”, a collection of travel retail-exclusive skincare products, supported by destination-themed gifts including fitness city guides and travel accessories.

Alongside the Biotherm experience, La Roche-Posay is highlighting its dermatological expertise through an interactive “UV Camera Corner”, where travellers can assess their sun protection needs and receive personalised product recommendations based on the UV conditions at their destination.

The brand is promoting its Anthelios UVMUNE 400 sun care range and Mela B3 skincare line, supported by skincare consultations, product demonstrations and travel-themed gifts.

La Roche-Posay is highlighting its dermatological expertise through an interactive “UV Camera Corner”.

The campaign is reinforced by a wider digital marketing programme spanning Oslo Airport and the Flytoget rail service, including digital out-of-home advertising, e-commerce promotion and influencer activity designed to drive engagement before travellers arrive at the terminal.