L’Oréal Travel Retail EMEAI has launched its first Prada Beauty pop-up at Paris Charles De Gaulle Airport.

Located in the heart of Terminal 2F, the winter wonderland inspired boutique opened on 10 December and is set to run until at least the end of January.

The décor has been especially designed to evoke a festive mood, with a Prada blue themed tree, twinkling lights, reflective surfaces, and shiny ornaments enhancing the minimalist space.

The pop-up offers the brand’s full range of fragrances, as well as the recent launch, Prada Paradoxe.

The floral ambery scent, which has actor and UN Women Goodwill Ambassador Emma Watson as its brand ambassador, is at the heart of the animation.

Building on this, the Les Infusions collection is also in the spotlight, with a dedicated space that marks one of the first flagships for the line.

The scents ‘reinterpret ancient perfumery techniques’, teaming the past with the future.

In addition to its comprehensive catalogue offer, the Prada Beauty pop-up offers travellers a wide range of curated limited edition coffrets filled with Prada Beauty treats, which are ideal as holiday gifts.

Expert beauty advisors are on hand to guide customers through the store and provide them with in-depth knowledge of the fragrances.

Customers can delve into the brands’ universe by entering the Prada Miniverse (a Web3 experience that allows customers to explore Paradoxe and the brand, in a ‘more real and engaging way’) through the QR codes placed throughout the store.

There’s a luxury engraving service available, giving shoppers the opportunity to have their initials added to ascots made of Prada’s signature Saffiano Leather.

All those making a purchase receive complimentary Prada Beauty branded gifts.

The final flourish is the gifting and wrapping service, showcasing Prada’s coveted attention to detail and unboxing experience.