Maplin chooses Glasgow for debut

By Doug Newhouse |


Electronics specialist retailer Maplin is opening its first airport store at Glasgow Airport on March 1, having invested £100,000 ($166,807).

The company says that this first store ‘will be given an initial one year trial’ while the store model is tested and the Maplin brand name is promoted.

In a statement, the company said: “This new model is designed to encourage customer browse time; with people having more time at airports to peruse products at their leisure and consider potential purchases.

“The store’s in-store experts will also be able to provide advice on all aspects of technology and electronics. Customers will find a tailored range of products to help promote the company’s wide range; including an extended range of tablet accessories, phone accessories and 3D printers.”

The new store will feature three interactive internet hubs where shoppers can browse Maplin’s full range. Customers will also be able to spend time at a play table, featuring fun products such as Maplin’s Raspberry Pi and a 3D printer.

The store will also offer a click-and-collect service enabling travellers returning to Glasgow to pick up orders, or get them delivered to their homes.

John Cleland, Maolin CEO said: “With 7.4 million passengers passing through Glasgow Airport last year, it’s evident that this is a fantastic opportunity to raise awareness of the Maplin brand. Customers can spend some time browsing in the store whilst they wait for their flight, enjoying some of the new interactive features the store offers.”

 

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