Family-owned company Mast-Jägermeister SE is launching a new Jägermeister Cold Brew Coffee product in DF&TR in partnership with Gebr. Heinemann.

Made with natural ingredients, Jägermeister Cold Brew Coffee was launched in the UK and US domestic markets in September 2019. According to the company it is the perfect fusion of Jägermeister and intense cold brewed coffee.

Available from this month, Jägermeister Cold Brew Coffee will be at global airport stores operated or supplied by Gebr. Heinemann. These include Frankfurt, Berlin, Hamburg and Munich in Germany and Vienna, Amsterdam, Oslo, Riga, Kiev, Copenhagen, Istanbul, Moscow, Budapest, Johannesburg and Sydney. It is also available on cruise lines and ferries.

EXCLUSIVE PARTNERSHIP

Rüdiger Stelkens, Director Purchasing Liquor, Tobacco, Confectionery and Fine Food, Gebr. Heinemann said:  “We are so excited to be working exclusively with Mast-Jägermeister to launch Jägermeister Cold Brew Coffee in travel retail. It’s a fabulous product which taps into a growing consumer trend and is set to play an important role in our spirits offering.”

Jägermeister Cold Brew Coffee contains 33% alcohol by volume. It is geared towards shot lovers (LDA to 29) and Jägermeister brand enthusiasts. In line with Jägermeister original, Jägermeister Cold Brew Coffee is best served as an ice-cold shot at -18^oC.

Dietmar Franke, Director of GTR, Mast-Jägermeister commented: “Jägermeister Cold Brew Coffee fits seamlessly into our product portfolio. Jägermeister Manifest was launched into GTR in 2017 and this latest innovation further demonstrates our craftsmanship and expertise that strengthens Jägermeister’s position as the number one shot brand in the world.”

According to latest IWSR data, Jägermeister has risen from number 13 to number 10 in the list of international premium brand spirits.