Moët Hennessy Travel Retail Europe has joined forces with Dufry to create an airport activation that highlights the Belvedere Ushuaia limited-edition bottle, crafted in partnership with iconic Ibiza party destination Ushuaïa.
The pop-up animation is running at Dufry’s Ibiza Duty Free store until the end of July. It aims to immerse travellers in the Ushuaïa universe from the moment they arrive at the Spanish island.
The limited-edition vodka expression is available exclusively in selected Spanish airports, and at the Ushuaïa Ibiza Club.
A taste of the Ibiza nightclub scene
The interactive animation sports an eye-catching red and black palette inspired by the bottle’s colour scheme. A series of DJ sets regularly transform the location into a spontaneous dance floor, to further enhance the party atmosphere.
Travellers who buy the limited edition are offered a special tasting of the Belvedere Red cocktail in the activation’s VIP section. They can also download a QR code that gives access to the nightclub’s playlist, allowing them to keep the party going long after they have left the island.
Global Liquor Category Management Head at Dufry, David de Miguel, commented: “We are pleased to partner with the Moët Hennessy Travel Retail team to bring the Ushuaia Limited Edition bottle and its supporting activation to our duty-free store in Ibiza Airport.
“This unique and exclusive bottle is a testament to our commitment to offer our customers an exceptional shopping experience with premium products that capture the essence of the destination. The activation perfectly embodies the spirit of Ibiza and provides travellers with a taste of the vibrant and exciting nightlife scene that this island is renowned for.”
He added: “We are committed to continuing to elevate the shopping experience for our customers in partnership with Moët Hennessy and we look forward to welcoming travellers to the airport to experience the high energy and electric atmosphere of Ushuaïa.”