Moët Hennessy toasts to champagne portfolio in Paris Airport’s ‘magical’ 2E

By Charlotte Turner |

Moet-Hennessey-TR-Paris-CDG-new-champagne-concept-leadMoët Hennessy Travel Retail has unveiled a new retail concept dedicated to its unique champagne portfolio at Paris Charles de Gaulle Airport.

 

As the largest and busiest airport in France, the home of Champagne, and a top-selling location for Moët Hennessy’s champagnes, Charles de Gaulle was selected to be the first airport in the world to introduce this merchandising concept.

 

Located at CDG Terminal 2E Gate M, the installation showcases five of the world’s most celebrated champagne brands: Moët & Chandon, Veuve Clicquot, Ruinart, Dom Pérignon and Krug.

 

In December 2018, Matthieu Daubert, Director, Customer Division, Groupe ADP hosted a tour of Terminal 2E, which he  described as a ‘retail laboratory’ for many new retail concepts that have been trialled over the last couple of years and duplicated in other terminals as well as at Paris Orly.

 

‘MEANINGFUL RETAIL EXPERIENCES’

With most passengers passing through Hall M (within 2E) connecting to other flights, Daubert said the aim was to provide a unique experience of Paris, meaningful retail experience and something different.

Moet-Hennessey-TR-Paris-CDG-champagnes

This concept will be rolled out to other airports in the coming months.

Aptly the Moët Hennessy concept has been developed exclusively for travel retail and aims to attract top spending champagne customers such as French, North American, African or Chinese passengers.

 

“In this newly inaugurated concept, travellers will discover a rich assortment from the five Maisons, including some especially rare qualities,” says Moët Hennessy TR.

Moet-Hennessey-TR-champagne-Paris-CDG-2

The installation showcases five of the world’s most celebrated champagne brands: Moët & Chandon, Veuve Clicquot, Ruinart, Dom Pérignon and Krug.

Travellers are also invited on a journey through the Champagne region, “to learn about the expertise involved in its elaboration through digital story-telling tools and enlightening ‘did you knows?’”, adds the company.

 

“As the undisputable leader of the champagnes category, Moët Hennessy is committed to reinforcing desirability and underpinning the pre-eminence of these exceptional Maisons in Travel Retail.”

 

This concept will be rolled out to other airports in the coming months.

Moet-Hennessey-TR-Champagne-1

Travellers are invited on a journey through the Champagne region through digital story-telling tools.

 

Europe

Heinemann anticipates another €1bn year at IST

Retail has boomed at Istanbul Airport (IST) and the momentum is set to continue this year, even...

Europe

MAN 'very sorry' after power spike cancels flights

Manchester Airport (MAN) Managing Director Chris Woodroofe has issued an apology to passengers...

International

Vantage rebrands as airports manager and investor looks to the future

Vantage Airport Group (Vantage) has announced a corporate rebrand to Vantage Group. The...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend