Moët Hennessy Travel Retail has unveiled a new retail concept dedicated to its unique champagne portfolio at Paris Charles de Gaulle Airport.

 

As the largest and busiest airport in France, the home of Champagne, and a top-selling location for Moët Hennessy’s champagnes, Charles de Gaulle was selected to be the first airport in the world to introduce this merchandising concept.

 

Located at CDG Terminal 2E Gate M, the installation showcases five of the world’s most celebrated champagne brands: Moët & Chandon, Veuve Clicquot, Ruinart, Dom Pérignon and Krug.

 

In December 2018, Matthieu Daubert, Director, Customer Division, Groupe ADP hosted a tour of Terminal 2E, which he  described as a ‘retail laboratory’ for many new retail concepts that have been trialled over the last couple of years and duplicated in other terminals as well as at Paris Orly.

 

‘MEANINGFUL RETAIL EXPERIENCES’

With most passengers passing through Hall M (within 2E) connecting to other flights, Daubert said the aim was to provide a unique experience of Paris, meaningful retail experience and something different.

Aptly the Moët Hennessy concept has been developed exclusively for travel retail and aims to attract top spending champagne customers such as French, North American, African or Chinese passengers.

 

“In this newly inaugurated concept, travellers will discover a rich assortment from the five Maisons, including some especially rare qualities,” says Moët Hennessy TR.

Travellers are also invited on a journey through the Champagne region, “to learn about the expertise involved in its elaboration through digital story-telling tools and enlightening ‘did you knows?’”, adds the company.

 

“As the undisputable leader of the champagnes category, Moët Hennessy is committed to reinforcing desirability and underpinning the pre-eminence of these exceptional Maisons in Travel Retail.”

 

This concept will be rolled out to other airports in the coming months.