Moët Hennessy Travel Retail has partnered with Avolta (formerly Dufry-Autogrill) and London Heathrow Airport to create the world’s inaugural Glenmorangie boutique.
‘The Wondrous Glenmorangie Boutique’, located in London Heathrow Airport Terminal 2, invites travellers to immerse themselves in a sensory journey of discovery within the world of Glenmorangie Highland single malt Scotch whisky.
The opening, described as a significant milestone for the brand, has been designed to reflect the “creative genius” of the Glenmorangie Distillery’s Director of Whisky Creation Dr Bill Lumsden.
Showcasing Glenmorangie exclusives
To showcase his skill, the stand-alone store carries a selection of rare and experimental single malts that are exclusive to the boutique. These include Glenmorangie Tuiga 25 Year Old and Glenmorangie Sonoma-Cutrer Reserve 25 Year Old, alongside Glenmorangie’s full travel retail range. More exclusive bottlings will be introduced in the coming months.
The Tuiga was released as a celebratory bottling for the Monaco Yacht Club in 2021. Bottled at natural strength, it has an extremely limited production run.
Glenmorangie Sonoma-Cutrer Reserve is a limited edition 25-year-old Highland single malt Scotch whisky, finished in Chardonnay wine casks. There are only 1,000 bottles in existence.
Featuring Glenmorangie’s signature orange hue, the new boutique incorporates oak fixtures – a tribute to the casks in which its whisky is aged. Technicolour curving linework aims to evoke the fluidity of the single malts highlighted. Copper accents and depictions of the Glenmorangie’s brand icon, the giraffe, pay homage to the height of its towering stills.
Visitors to the boutique are invited to enjoy a cocktail at the bar. A complementary bottle engraving service is available for premium purchases, to further elevate the gift-giving experience.
Moët Hennessy Travel Retail commented: “This landmark opening will be celebrated in the coming months with a major event set to bring Glenmorangie’s unique story to life, and shine the spotlight on the unique whisky experience on offer at London Heathrow.”