Molton Brown grows Delicious Rhubarb & Rose collection as UK travel rebounds

By Charlotte Turner |

Molton Brown has added an Eau de Parfum and Eau de Toilette to its Delicious Rhubarb & Rose collection as the brand continues to drive engagement with returning travellers passing through UK airports.

 

The launch was timed to coincide with both Mother’s Day and half term holidays in the UK, for which Molton Brown secured high-profile activation sites at the country’s busiest airports including London Heathrow, London Gatwick, Manchester and Glasgow.

 

Created by Senior Perfumer Vanessa Prudent, the new Delicious Rhubarb & Rose fragrances are said to be inspired by both gastronomy and nature, ‘with a floral and fruity scent that you can almost taste’, insists the brand.

 

QUINTESSENTIALLY BRITISH

The collection, created in England celebrates the brand’s home and heritage by using two quintessentially British ingredients.

 

Created by Senior Perfumer Vanessa Prudent, the new Delicious Rhubarb & Rose fragrances are said to be inspired by both gastronomy and nature, ‘with a floral and fruity scent that you can almost taste’, insists the brand.

Created by Senior Perfumer Vanessa Prudent, the new Delicious Rhubarb & Rose fragrances are said to be inspired by both gastronomy and nature, ‘with a floral and fruity scent that you can almost taste’, insists the brand.

 

“The rhubarb leaf brings a crisp note, which blends with the elegant rose accord to deliver a sophisticated and quality fragrance for both the Eau de Parfum and Eau de Toilette,” said MB.

 

The new Eau de Toilette from the Delicious Rhubarb & Rose collection.

The new Eau de Toilette from the Delicious Rhubarb & Rose collection.

In creating the fragrances, the perfumer was inspired by childhood memories of baking. “The Eau de Toilette is a medley of bright grapefruit and bitter yuzu, tumbling into a soft bouquet of rhubarb leaf and rose with a base of creamy vanilla, musk and spun sugar,” added the brand.

 

“The Eau de Parfum features a signature note of juicy raspberry which brings out a joyful, sparkling nature entwined with freshly picked lychee, tender peony and a spicy kick of pink pepper at its heart. It draws to a close with a rich, cedarwood-musk trail.”

 

BREATHING LIFE BACK INTO TRAVEL RETAIL

Rosie Cook, Molton Brown Associate Director Global Travel Retail said of the new additions: “We are delighted to be seeing travellers return as vaccine rollouts and easing travel restrictions breathe life into travel and travel retail stores once more.

 

“We know that many of our customers want to treat themselves with something special, but also something they know they can rely on and will deliver the enjoyment they seek.

 

“Our championing of iconic fragrances will help to engage new shoppers, while also ensuring our existing customers can find something they love.

 

“The award-winning Delicious Rhubarb & Rose celebrates Molton Brown’s English roots and has been an incredibly popular part of our offer since its release. We are delighted to deliver newness for retail partners and shoppers by extending this range to include a beautiful Eau de Parfum and Eau de Toilette.”

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