Mondelez World Travel Retail (WTR) has teamed up with Dufry to bring its Toblerone Sleeve Printer 2.0 activation to Barcelona El Prat Airport.
The ongoing campaign was designed to bring a personalised experience to travellers, and draws to a close in the airport today (31 August).
Spanning all Toblerone flavours, including Toblerone Tinys, the initiative also featured the Spain Sense of Place Toblerone collection.
Resident in the La Lagrima area of the airport since 1 July, passengers are invited to the space to personalise their Toblerones. The Sleeve Printer 2.0 makes doing so quick and easy.
The activity targets both souvenir and gifting occasions, and includes several ‘spend less, get more’ promotions.
“There is nothing sweeter than a European summer experience, and we are thrilled to enhance the journey of travellers with our widely successful Toblerone Sleeve Printer 2.0,” said Beatriz de Otto, Head of Customer Marketing at Mondelez WTR.
“With our valued partners at Dufry, we are delighting travelling customers with our cutting-edge technology, allowing them to create a truly unique gift or souvenir to take back home.
“It’s through the innovative differentiation displayed in campaigns like these that we are able to unlock more incredible spaces, highlight our winning portfolio and deliver unique Mondelez WTR moments.”
Toblerone Sleeve Printer 2.0: ‘Worthy of fame’
Philippe Moryl, Global Category Management Head for Confectionery & Food at Dufry, added: “At Dufry, we are thrilled to bring the popular Toblerone Sleeve Printer to life by giving it a space worthy of its fame.
“Through our powerful partnership with Mondelez WTR, we are committed to delivering exclusivity, driving differentiation, and enhancing the customer journey.
“With summer here, we want as many travellers as possible to experience this innovative campaign, and we are sure our customers will enjoy and remember this special moment at Barcelona Airport.”
Mondelez hosted a similar Toblerone activation in Istanbul earlier this year. Personalisation activations for the brand in the GTR channel date back to 2017.