Mondelez WTR and Dufry have lifted the lid on a new a permanent new Cadbury installation with a quintessentially British theme at Heathrow Airport.
The space brings to life some of the UK’s most famous landmarks including Big Ben, the London Eye and London’s black taxi cabs with fun animations, photo opportunities and a curation of products to shop.
It is located in the World Duty Free store in Heathrow’s Terminal 3 and replaces the previous Cadbury teapot installation.
“In the quest of always looking to create more engagement and excitement for passengers, we went one step forward and expanded and highlighted the Britishness of the brand with the new elements created, evolving from the previous Cadbury Teapot that was in place and that had already delivered great results and brought Sense of Place to the category,” said Dogus Kezer, Marketing Director, Mondelez WTR.
“Dufry is thrilled to have given an incredible space at the heart of confectionery to a much loved brand that is very much in the hearts and minds of our customers, when they visit Heathrow airport,” added Philippe Moryl, Global Category Management Head – Confectionery, Food, Souvenirs & Toys, Dufry Group.
“We’ve been collaborating on this project for some time and it is a true testament of the great partnership between Dufry and Mondelez, which has allowed us to deliver stand out concepts that bring unique engagement, excitement, and fantastic shopping experiences to our World Duty Free store in Heathrow Terminal 3.”
Passengers are in for a treat when it comes to discovering the new space.
There’s a striking central product display housed in a gondola inspired by the black cab complete with its ‘windscreen’ featuring a fun animation with a London personalisation.
This is accompanied by a bespoke postcard screen on the ‘bonnet’, which invites customers to have their photo taken to be added to a Cadbury postcard.
The finished result can be sent digitally over a chocolate covered London landscape to friends and family.
Shoppers can purchase the new-look Cadbury 300g pouches, and take a look at the refreshed Cadbury brand image.
The eye-catching new space, with its British look and feel, makes the most of the brand’s strong UK heritage.